I think Hyundai should stick to doing what they do best and make cheap economy cars. On paper the Genesis looks good and even in person it's not so bad. Here is what's wrong with the car, it's a Hyundai. IMO people are not going to spend $30K on a Hyundai. Even if the car is a steal new (which it seems it is), most of the buying public is still going to view it as a Korean knock-off. They sort of tried this before with the XG350 and they did not exactly move a lot of them.