I don't understand how they can cool any better at all, unless, as a result of the design, manage to get more fin area in the airflow. Seems to me, if the thickness is the same, and the fin area is the same, all you will get from a double pass is 16x the pressure drop with the same flow. The 16x comes from halving the flow area, then doubling the length. You can't dissipate more heat without increasing the fin area, or running the engine and radiator hotter.
Take a look at Scottie's intercooler - same surface area to dissipate heat, but an end-to-end design will have more pressure drop due to less intake air flow area.