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The price and popularity of S30's has been going up for a while now, well before the 400z was even officially announced that they were going to make it. With more and more cars becoming numb, fat, and auto-only, there is going to be a shift back into older cars that aren't necessarily as fast, but are perceived as "more engaging". Add in that the S30 is beautiful, and is becoming more and more rare due to many of them having been fully rusted away or crashed into trees, and the price goes up. Until the price of gasoline becomes absurd (i.e. 20 dollars a gallon or more), I don't see the prices of these going down any time soon/ever. The people on Bringatrailer with too much money have definitely shot the price up faster than anyone could have ever imagined.