Thanks jhm — appreciate the honest response, and totally understand the bind.
Obviously, I'm shooting in the dark here. I don't know the traffic, active users, new users etc.
Firstly: you are correct, ad block exists. I could do something like that for mobile too just like desktop versions.
Out of curiosity, has there ever been any thought toward a paid ad-free tier? Honestly, if it was under $5-10 a month I'd sign up today, I pay $9 a month to Skooler.com, I've used it once, but have never bothered to cancel the membership. Feels like there might be others who'd rather pay a small amount than fight the ads, not a one time donation, but an a subscription and a badge.
Are the ads currently through something like AdSense, or do you have any direct vendor relationships? I can't help but notice a Ford Mustang dealership ad on a 280ZX forum and wonder if there's a more Z-relevant way to fill that space.
Not trying to armchair quarterback, just genuinely want to see this place thrive.
Self Acknowledgment: these things could have been tried during my time away and that is on me.