Actually it's rubber in the back, poly in the front. The front bushing takes the force under braking on the Z's, under compression, and is the one that you don't want compressing too much, making the steering squishy.
But the poly should not have split. It does take a lot of side forces as the rod moves up and down with the suspension. But usually it causes the rod end to fatigue and break off. Seems like you got a bad batch of polyurethane. Bad chemistry, or a knockoff.