You can use single stage color with a flattening agent to reduce gloss but most of the cars pictured probably are base/clear with a matte/satin clear. The bad thing about matte clear is your spray area pretty much needs to be an OR. With a gloss finish if you get any dust nibs you can sand them out and buff, can't do that with matte. It's just as durable as gloss but the repairability isn't so hot. There's a some other issues with satin clears and are generally regarded as a pain in the ass.
Alsa and PPG make something called a soft feel clear that is matte. It's supposed to be fairly forgiving, moreso that regular satin clear but like the name suggests it feels soft, kind of like a rubber ball. You can't spray it over base coat, it will delaminate. It has to be sprayed over a sanded 2K substrate.