This company as well as other companies don't try to replicate the wheel as a CCW or rota as watanabe, so they are not making nuke out of Nike. They still represent their own brand. I am having custom ssr wheels made at wheel flip so I need to start spending money wisely. A s30z driver always wants to upgrade his/her car, from brakes, engine, suspension, transmission...etc. I would like to dish out $2,000 plus on wheels (with ssr I'm almost there) but I need to spend money in another department. I've seen nice wheel cars but engine and everything else is a POS. If this company or other wheel companies claim to have "so and so brand" and are fake, then that's when you stay clear away. I have never seen people judge my old rota RBr. They liked them, only a few car guys can spot a replica, but the rest of the world can't. If you are comfortable with your replica wheels, then so be it. Don't judge someone who is budget wheel buying, we have all done it.