Turbo swaps aren't that hard if you have any mechanical knowledge. The most important thing is to be thorough, as I'm sure you know from working on the Apache.
Keep in mind I'm speaking from the turbo mindset as that is all I've ever had. I'm not sure what the NA guys would tell you.
The best place to start is upgrading the fuel system, IMHO. In itself, it won't net you much gain, but it will build the base for future mods. I'd recommend a better fuel pump, injectors, fuel rail, regulator, and an aftermarket ECU to begin with. If you shop around and look for good deals, you can get all of it for less than $500-600. Once that is done, you shouldn't have to touch the fuel system for a long time(as it should be able to support at least 400hp... more if you picked big injectors and fuel pump).
Of course you can upgrade the fuel system as it becomes necessary, but you run more of a risk of running lean doing that. So if you decided to do that, definitely get some sort of wideband O2 meter.