That's true if the R&D work is done for you. Mercedes began work on crumple zones in the late 1940s with their engineer Bela Barenyi obtaining a patent for the concept in 1952. The actual first car with crumple zones was the Mercedes 180 Ponton released in 1953. In addition to weakened front frame rails, it had a crash stabilized floor assembly, collapsing steering column, and engine/driveline mounts that forced the assembly down in the even of a frontal accident.
Actual concept to production engineering took an 6 years of work until the complete crumple zone concept was released to the public with the 1959 model 220s. The concept is simple but the actual engineering is very difficult considering you're dealing with three separate masses and their interactions: chassis, engine/drivetrain, and the occupants. This development wasn't cheap but Mercedes did offer the basic engineering to other manufacturers for free - they stated that they would not enforce their patent rights.