1. Triple whatever amount you think you need to survive the first two years. No one can think of all contingencies in their bplan.
2. Be very, very, very careful and only hire the most intelligent and enthusiastic people. Its orders of magnitude better to delay a good hire than make a quick bad hire.
3. Spend more than you plan on marketing and sales but don't spend much money on advertising. Word of mouth, refrrals, and return customers are what you have to rely on for the first two years.
4. Be ruthlessly honest with yourself, your investors, your employees, your vendors, and your customers. Be willing to NOT start this company or end it at any time. Everyone and their mother-in-law has a got a great idea, very, very, very, few can excute.
5. Expect and demand that your business savvy investors participate in the business. Their savvy has to transfer to you or you will fail.