Looks a bit like bull to me. There's not hard proof of anything there. The vehicles tested were tested in california, yet the company is in Iowa (or at least their PO Box is). I see no patent information, no real explanation of how it works. With a product like this I would have expected some kind of molecular level explanation of how the ceramic bonds to the metal. It's not just going to do it on it's own, there should be some sort of catalyst to create the particlate attraction. Where are the un-bias test results from what company? I don't trust it. Nice site and aside from some gramatical errors through out it's almost convincing. However I see no hard proof that this stuff even exists.