The price differences you see between coil over kits is because the high priced kits like mine are completely assembled, ready to bolt on the car, and the lower priced kits require strut shortening, painting, assembly, bearing installs, etc. All of us vendors pay pretty much the same for parts and our profit margins on the parts are probably similar. The significant price differences are the labor involved with each coil over kit.
In essence you're trading time for money of you do the assembly work yourself or trading money for time if you buy a completely assembled kit. Consumers in the teeny, tiny 240Z market are lucky they have that choice.