lots of stuff makes the 280 heavier, the bare chassis is heavier, the unibody is better designed and has additional metal making the 280 stiffer and heavier, the injection system and wire harness weigh more, there is more sound deadening, safty bars int he doors, the seatbelts and bumpers all weigh more, the later cars were available with factory air which added weight
bottom line if you want to make your 280 look like a 240 you can but why? I understand using the skinny bumopers which save weight and are not so unsightly but to bother with things like the tail lights and dash just seems like a lot of work for no real reason