The lash caps/lash pads do wear as well. Think about hitting a nail on the head over and over and over again. The rockers wear a "groove" (for the lack of a better term) in the top of the pads and the underside experiences some wear as well, riding on the top of the valve. The groove can be adjusted out somewhat, but the thinner (more wear on) the lash pad, the more sound it will transfer. From the experience I had, I adjusted and adjusted and once I replaced the lash pads, it quieted down.
Also, the cam lobes each have a little different wipe pattern and cause a groove in the rocker arm. If you have had the rockers off and didn't place them back in the same order, or used worn rockers from another head, the cam lobes may be contacting a different spot on the rocker surface, slightly ahead or behind the previous spot and causing a mild vibration which gets transferred through the head as sound. There are only so many places in the head which can cause that sound transfer if your clearances are adjusted properly... rockers, lash caps, or cam lobes... the rockers and lash caps are the usual suspects, as the cam surface is harder than the surface in the rockers and lash caps.